Our Commitments
Our Commitments
A few words about our commitments
Dental care at its finest.
The Smilery was born out of a sincere desire to offer ultra-healthy products that benefit our smiles, our bodies and the planet with the utmost transparency.
Now, what does that mean concretely? At The Smilery , we consider a product to be "healthy" when it is good for you at all levels.
Our entire range, from formulation to distribution, has therefore been thought through, designed and created to respect our smiles and the preservation of our environment.
To sum it up, our goal is to offer a feel good experience all along the way!
Responsible packaging
Our packaging is recyclable and made out of recycled materials. We use environmentally friendly alternatives to petrochemical products with soy and water based inks.
Our Toothpaste tubes are made out of aluminum, an infinitely recyclable material. The pouch that protects our toothbrush is made out of biodegradable and recyclable Thermoplastic Polyurethane (TPU).
This durable material has the advantage of not being deformed at extreme temperatures during manufacture, unlike conventional plastic.
Finally, the vial of our serum and mouthwash is made out of recyclable glass.
Natural, vegan and ORGANIC certified formulas
For a healthy smile and body, we select natural ingredients known for their benefits sourced from responsible farming practices.
Our formulations are deliberately refined: we exclude any suspicious or controversial ingredients in order to keep only the ones that are effective, safe and respectful of oral care.
Furthermore, we have also banned substances identified as harmful to the environment, such as PEGs or mineral oils.
Our treatments are formulated without peroxide or aggressive abrasives, in order to respect the enamel and gum tissues.
100% natural formulas and certified COSMOS ORGANIC.
Our formulations are 100% natural and certified COSMOS ORGANIC.
In accordance with European regulations – among the strictest in the world – our products are not tested on animals and contain no animal ingredients.
Naturalness, safety and scientific performance coexist within the same requirement.
100% French manufacturing
All of The Smilery formulas are designed, developed and manufactured in France.
Our creative studio and formulation laboratory is based in Paris, where French cosmetic expertise meets the science of oral microbiota.
Manufacturing is carried out in France, in compliance with the most demanding quality standards.
This complete control over our products allows us to ensure full traceability, rigorous checking protocols and impeccable quality — from the laboratory to your bathroom.
